oora
For the Zurich-based property developer oora, we created an entirely new brand identity, including a new corporate identity, website, editorial content, clearly defined visual language, and a foundational brand narrative.
A completely new visual language was created for the various touchpoints.
The entire presentation is based on a foundational brand narrative.
oora is a boutique property developer with exceptionally high standards of craftsmanship and quality of execution. The focus of this small company, based in St. Gallen and Zurich, is on villa-style apartment buildings in prime Zurich locations and the lakeside municipalities. The team supports its clients from the very first step through to the finished home.
The foundation of our work was a comprehensive and fundamental brand narrative that articulated the oora philosophy with clarity for the first time. On this basis, we created an entirely new brand identity, including corporate identity and business stationery, a new website, and a range of printed materials. The entire brand presence has an editorial character, including the new magazine-style exposés. Additional content for these new formats continues to be developed on an ongoing basis.
The project overview is part of an editorially designed dossier.
Client: oora, St.Gallen/Zurich
Concept: House of Manus Studio
Creative direction & text: Andreas Kühnlein
Photography: Joël Hunn
Design & development: Été Studio, Munich/Paris
Window dressing for the oora LAB in Zurich.
«It’s not just what we do that sets us apart, it’s how we do it.»
The new ora wordmark also includes a symbol reminiscent of the infinity sign.
The new business cards with hot foil finishing.
The new exposés are designed like magazines.