Porzellanmanufaktur Augarten
The historic Viennese Porzellanmanufaktur Augarten needed a fresh update for its ageing online shop. We developed an entirely new e-commerce environment based on Shopify and restructured the entire product range.
Client: Porzellanmanufaktur Augarten, Vienna
Concept & realization: House of Manus Studio
Design: Bürobüro, Munich / Calydo, Steinhausen
Development: Checkout Group
Porzellanmanufaktur Augarten is a historic Viennese house with an extensive and multifaceted product range. Based on Shopify, we created an entirely new e-commerce solution with a custom-developed theme and fundamentally reorganised the product structure: clearer, more streamlined, and consistently aligned with user behaviour.
Beyond the shop itself, the new website presents the brand in all its depth — from the manufactory and its history to current events and the museum. The architecture and all editorial content were also newly developed for the relaunch.
The new Augarten shop includes a comprehensively revised appearance for the brand itself.
The entire product range has been re-categorized.